As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era’ of strategic brand designers.We explore the following topics:

* Is Brand Strategy Overrated?: We dive into whether brand strategy is often overhyped, sometimes leading to boring or trendy brand identities that don't stand the test of time.

* Distinctiveness is key: The key takeaway is that making your brand stand out with distinctive assets—like logos or mascots—is way more important than getting bogged down in traditional strategy stuff.

* What strategy should be about: Instead of getting lost in complex strategies, we should focus on creativity and making brands that are instantly recognizable.

I hope you enjoyed this conversation, please let me know in the comments how you use brand strategy (or how you avoid it 😁).

I also mentioned Roel Stavorinus his book on Strategic brand design, it’s actually available in English now!

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