Growth Mindset Psychology: The Science of Self-Improvement The Psychology of Last Minute Voters - The hidden mind games controlling the election
Nov 1, 2024
Sam Webster-Harris, host of the Growth Mindset Psychology podcast, dives into the fascinating psychology of last-minute voters. He explores how mental shortcuts influence decision-making, revealing the impact of heuristics and confirmation bias on political choices. Sam discusses how vibes and impressions can sway undecided voters, and the role of recent scandals in shaping opinions. He emphasizes the significance of understanding the irrationality of seemingly sensible people and highlights the importance of intimacy in persuasion through podcasts.
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Heuristics Drive Last-Minute Choices
- Voters use heuristics to simplify complex political choices by answering easier surrogate questions.
- Sam Webster Harris compares political picking to buying Tesla stock based on friends rather than deep analysis.
Vibe Trumps Details
- 'Vibes' or a candidate's gestalt shape decisions more than discrete facts for many voters.
- Harris says small, cumulative cues create an overall feeling that influences vote choice.
Recency Bias Can Swing Elections
- Recency and availability biases make recent events disproportionately influential before elections.
- Harris warns last-minute scandals can swing undecided voters via easy-to-access memory 'doors'.
