Tiffani Bova is a sales strategist, speaker, and the Global Customer Growth and Innovation Evangelist at Salesforce. She was recognized by the National Diversity Council as one of the Most Powerful and Influential Women in California in 2014 and Inc. Magazine recognized her as one of the 37 Sales Experts You Need to Follow on Twitter. She is a regular contributor to the Harvard Business Review, has recently published the book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, and is the host of the What’s Next! podcast.