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The Skinny Confidential Him & Her Podcast
The Ultimate Guide To Business Success From A Multi-Million Dollar Founder -Morgan Zanotti Of Primal Kitchen
Nov 1, 2024
Morgan Zanotti, former President & Co-Founder of Primal Kitchen, shares her journey from launching a natural food brand to selling it for over $200 million. She discusses the strategic decisions behind business sales, emphasizing aligning personal goals with business objectives. Listeners will find insights on resilience in entrepreneurship, product innovation, and navigating the complexities of balancing family life with career. With personal anecdotes, Morgan reveals the emotional landscape of entrepreneurship and the transformative power of mentorship.
52:56
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Quick takeaways
- Navigating strategic partnerships and showcasing growth potential are vital when attracting buyers for a retail brand's successful sale.
- Maintaining product quality and building strong relationships with industry contacts are essential during the initial phases of brand development.
Deep dives
Understanding the Market for Selling a Brand
Selling a company requires an understanding of market demands and potential buyer interests. Strategic buyers are often looking for brands with untapped growth possibilities, referred to as 'white space.' The experience shared highlights that when approaching potential buyers, such as Kraft, it is crucial to showcase the company’s growth potential, especially if the brand hasn't yet penetrated major retailers like Costco or Walmart. This approach positions the business as a valuable opportunity for expansion rather than merely reflecting current performance.
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