The Skinny Confidential Him And Her Show The Ultimate Guide To Business Success From A Multi-Million Dollar Founder -Morgan Zanotti Of Primal Kitchen
20 snips
Nov 1, 2024 Morgan Zanotti, former President & Co-Founder of Primal Kitchen, shares her journey from launching a natural food brand to selling it for over $200 million. She discusses the strategic decisions behind business sales, emphasizing aligning personal goals with business objectives. Listeners will find insights on resilience in entrepreneurship, product innovation, and navigating the complexities of balancing family life with career. With personal anecdotes, Morgan reveals the emotional landscape of entrepreneurship and the transformative power of mentorship.
AI Snips
Chapters
Transcript
Episode notes
Start With Your End Goal
- Know your end goal whether to build a lifestyle or sell your business.
- Make business decisions that strategically align backwards from that goal.
Meeting Mark Sparks Primal Kitchen
- Morgan moved to California, applied for marketing jobs without much experience, and landed Kavita's marketing director role.
- Meeting Mark Sisson led to co-founding and naming Primal Kitchen, starting from consulting at $50/hour.
Price Right and Manage Distribution
- Price your product right from the start to sustain profitability despite inflation and wage increases.
- Avoid getting distribution before your product is ready to ship; failing to supply stores may cost you dearly.