Finding A Niche On YouTube That Grows Extremely Fast With Jason Hamilton From The Nerdy Novelist
Dec 8, 2023
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Jason Hamilton, creator of The Nerdy Novelist YouTube channel, shares how luck and picking the right niche are key to growing a channel quickly. He also discusses making over $14,000 a month with a small audience and leveraging AI to write books. The episode covers tailoring content to your audience, YouTube ad revenue, high ad rates in certain niches, and the benefits of live streaming on YouTube.
Picking the right niche and prioritizing content quality over production value are crucial factors in growing a YouTube channel rapidly.
Having a dedicated audience from the start and tailoring content to their preferences greatly contributes to a channel's success and monetization potential.
Deep dives
The Nerdy Novelist: Leveraging AI for Fiction Authors
Jason Hamilton, the creator of The Nerdy Novelist, shares the origin of his channel and its focus on helping fiction authors utilize AI in their writing process. The channel covers various aspects of AI in fiction writing, from brainstorming to choreographing fight scenes. With nearly 15,000 subscribers and over 150 videos, Jason's channel has experienced rapid growth. He attributes this success to niching down to a specific audience of AI fiction writers and prioritizing the quality of content over production quality. Jason discusses his revenue streams, including YouTube AdSense and affiliate marketing, and mentions his recent launch of a membership program. Moving forward, he plans to invest in coaching and improving retention rates.
Lessons from Jason's YouTube Journey
Jason reflects on the lessons learned from his YouTube journey. He emphasizes the importance of luck in finding a trending topic that aligns with his qualifications and passion. Additionally, he credits his success to having a dialed-in audience from the beginning and focusing on the quality of content rather than production value. Jason highlights the significance of knowing his audience's preferences and tailoring videos accordingly. He also shares his growth goals, including reaching 200,000 subscribers and investing more in coaching to improve various areas of his channel, such as video structure and attention span.
Revenue Streams and Monetization Strategies
Jason discusses his revenue streams and monetization strategies for The Nerdy Novelist. He mentions earning revenue through YouTube AdSense, thanks to the high ad rates in the AI niche. Additionally, Jason promotes an affiliate software geared towards fiction authors, generating a significant monthly income. He also recently launched a membership program, which has shown promising results. However, he temporarily closed enrollment to manage support issues. Jason encourages creators to find the right followers and monetize their channels, emphasizing the value of a dedicated audience.
The Production Process and Live Streaming Experiment
Jason shares insights into his production process for videos on The Nerdy Novelist. He outlines planning videos in advance, hiring thumbnail creators, and scripting introductions. For the actual recording, Jason often goes off-script and provides tutorials using software like Camtasia. He also discusses editing, utilizing tools like Audiate to automate certain aspects. As for live streaming, Jason conducted an experiment during National Novel Writing Month, streaming his entire AI-assisted book writing process. While it engaged a specific audience, live streaming took up much of his time, impacting regular video production. Nonetheless, he still experienced success after the live streams and plans to continue occasional live streams in the future.
In this week’s episode, we sit down with Jason Hamilton from the Nerdy Novelist YouTube channel. Jason talks about how luck is involved with growing a YouTube channel, how important picking the right niche is, How is is making over $14,000 a month with his audience size, and SO much more!
About Jason
Jason is the creator behind The Nerdy Novelist and Story Hacker and a fantasy author. He loves mythology, history, and the intersection between technology and storytelling. His YouTube content on The Nerdy Novelist is about helping fiction authors leverage AI to help them write their books.
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