317 - Unlock Your Financial Leadership Style Using the 4 Money Personas

Most chiropractors didn’t get into practice to build real wealth - but that mindset might be exactly what’s holding you back.

Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a masterclass in shifting from financial survival to freedom. Garrett breaks down his money Personas, explains why “money follows value,” and challenges CEOs to stop playing not to lose and start building teams that win together.

Walk away with new tools to think differently about growth, build real wealth through your business, and become the kind of CEO who’s financially fit, independent, and free.

In this episode you will:

• Learn the 4-step value framework that fuels wealth creation
• Discover the winning and losing money Personas—and which one you are
• Shift from scarcity thinking to co-creation and collaboration
• Spot the financial mistakes holding back your profitability
• Understand how to reinvest in your team for exponential returns

Episode Highlights

01:50 – How Garrett entered the chiropractic world through a personal story and word-of-mouth

02:53 – Chiropractors often lack financial education despite being brilliant clinicians

05:03 – The 4-part value framework: create, deliver, add, and capture value

07:01 – Why money is a reflection of energy and value—not something to fear or hoard

09:14 – Two sides of scarcity: the miser/conservative vs. the striver/high-roller

10:09 – CEOs must move from isolation to collaboration to scale their impact

11:53 – Keeping the wrong team members blocks business growth and hurts your culture

13:33 – Misers and mindful managers: how to shift from scarcity to abundance

16:01 – How conservative planners can become strategic, effective CFOs

16:56 – Strivers wear stress as a badge—creators rally people and build with value

18:14 – High-rollers are exciting but dangerous—catalysts build vision and momentum

20:12 – Every team needs diversity, but each Persona has a right role

28:43 – Productivity without profitability? You might be stuck in the gap

30:17 – The “Four I’s” to reclaim lost income: IRS, Interest, Investments, Insurance

32:05 – Don’t build to sell—build a practice you don’t want to leave

33:36 – Best ROI is reinvesting in your business, not chasing outside investments

35:23 – Garrett’s three-part goal: financial fitness, independence, and freedom

37:20 – Personal finance advice doesn’t apply to business owners—think like a CEO

40:20 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice.

Resources Mentioned

DM Garrett on Instagram at @GarrettBGunderson and send the word ‘Remarkable’ to get a free copy of his audiobook Money Unmasked, which also includes the Money Persona quiz.

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Investorus please visit: www.investorus.com.au   

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