Programmatic SEO focuses on automating content creation based on scalable keywords to provide concise answers to users' questions.
Validating niches for programmatic SEO involves finding data from various sources and targeting common questions within a niche.
Deep dives
Programmatic SEO: An Introduction
Programmatic SEO is a strategy for automating content creation for SEO. It involves using a set of data and scalable keywords to generate multiple landing pages at once. This approach is different from traditional SEO, as it focuses on serving users with quick and concise answers to their questions. The key is to target long-tail, low-competition keywords that can be applied to different locations or niche topics. By automating content creation, programmatic SEO sites can provide valuable information efficiently.
Finding Data and Validating Niches
When it comes to programmatic SEO, data is essential. There are various sources where data can be found, such as government websites, nonprofits, and data sharing platforms like Kaggle and GitHub. Start by brainstorming different hobbies or interests and consider if people ask similar questions within that niche. Validate niches based on the availability of data and the potential to scale keywords. Look for niches where people have common questions that can be answered using the available data.
Creating Templates and Overcoming Duplicate Content Concerns
Once you have the data and validated your niche, the next step is to create a template for your programmatic SEO site. Templates should be designed to answer users' questions based on the keywords you want to target. Address concerns about duplicate content by understanding that Google considers the intent of a page rather than the exact duplication of text. Creating quality content with programmatic SEO involves serving users with accurate and concise answers, even if the content is lighter compared to traditionally written articles.
Implementation with Page Factory and Data Manipulation
Page Factory is a tool specifically designed for implementing programmatic SEO. It allows you to upload a spreadsheet, create a template, and publish pages in bulk to WordPress and Webflow websites. Other platforms can also be used, although manual copy-pasting may be required. To implement programmatic SEO, you may need to manipulate the data and format it to match user search intent. This might involve analyzing and aggregating the data using spreadsheet tools. By leveraging tools like Page Factory, you can streamline the process of creating and publishing programmatic SEO pages.