Harvard Data Science Review Podcast

Dating App or Matchmaker: Will You Swipe Right?

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Feb 14, 2022
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INSIGHT

Algorithms Help Short-Term, Not Long-Term

  • Algorithms can help surface people you might get along with but struggle to predict long-term compatibility.
  • Relationship science lacks definitive answers about who will be right for someone ten years later.
ADVICE

Expand Filters And Prioritize Values

  • Open your filters and expand criteria like height, age, and location to increase options.
  • Prioritize core values and long-term goals over superficial profile features.
INSIGHT

Desirability Is A Hidden Rating

  • Apps infer desirability by tracking who swipes right or left on your profile and who those people are.
  • Platforms group users by perceived desirability to improve match rates and engagement.
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