Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show Notes

Connect With: 

• Shama Hyder: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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