From Spam Cannons to Surgical Strikes: The Future of B2B Outreach

In this episode of Revenue Renegades, Doug Camplejohn interviews Jordan Crawford, the founder of Blueprint about revolutionizing go-to-market strategies. Jordan explains how traditional outreach methods are failing and demonstrates a new framework using Pain Qualified Segments (PQS) and Permissionless Value Props (PVP). Through a live demo, he shows how AI and public data can create hyper-targeted messages that achieve 1-2% response rates. The conversation covers the evolution of Clay, the limitations of AI SDRs, and why vertical SaaS companies have advantages over horizontal ones. Key topics include go-to-market engineering, the importance of data-driven personalization, and building systems that connect strategy with execution.

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