452: Ditch Vanity Metrics on Social Media + Implement This Content Strategy ASAP: A Coaching Q&A With Natalie

Feb 27, 2025

Explore the pitfalls of chasing vanity metrics and discover how to attract the right audience instead. Gain insights into effective content strategies that prioritize consistent engagement over fleeting virality. Learn why turning followers into buyers requires more than just trendy posts and how to create a structured approach that drives real business growth. Hear about the importance of audience engagement and the significance of strategic social media management for long-term success.

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ADVICE

Trust Your Expertise

Trust your expertise and uniqueness more.
Persistence overcomes initial setbacks, so keep creating content.

ANECDOTE

MrBeast's Persistence

MrBeast's success story emphasizes the importance of consistency.
He initially struggled but persevered, leading to significant growth and learning.

INSIGHT

Inner Game and Tools

Apply available tools with a consistent, beginner's mindset.
Self-doubt and comparison hinder progress, but consistency and learning are key.

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EPISODE SUMMARY

Virality doesn’t always equal sales…so what should you focus on instead?

In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach.

You’ll learn:

✅ The biggest mistakes business owners make when trying to grow on social media

✅ How to attract the right audience instead of just chasing virality

✅ The content shifts that will increase engagement + drive real business growth

✅ Why consistent, strategic growth matters more than one-off viral moments

✅ The framework for turning viewers into buyers - without relying on trends

Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success.

TIMESTAMPS

00:00 Why audience growth is the #1 priority for scaling your business

03:10 The biggest mistakes keeping you from attracting the right followers

08:45 How to shift from random posting to a content strategy that converts

14:20 The social media formula we teach inside The Société Membership

20:15 Why some accounts grow FAST—and what they’re doing differently

26:30 The real reason virality doesn’t always equal sales (and what to focus on instead)

33:50 How to build an audience that’s actually engaged + ready to buy

40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track!

RESOURCES + LINKS

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The Mr. Beast Episode Lindsay Mentions In This Episode.

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