The Remote Work Tribe Podcast: Colleen Schnettler

How did Colleen get comfortable with marketing as a technical founder? (0:44)

Keeping accountable when marketing feedback takes longer. (2:14)

Systems that have helped her keep momentum. (2:57)

Content repurposing. (3:52)

How to ensure repurposed content is effective? (5:30)

Using AI to repurpose content. (7:20)

Use cases for AI. (8:18)

Using custom GPT tools. (9:53)

Using custom GPTs or other people’s custom AI tools. (11:42)

The reason marketing matters more in the era of AI creation. (12:44)

Are we all going to build our personalized tools? Is that the future? (14:00)

When does she build an app vs. pay for a subscription? (15:02)

What types of products won’t be as disrupted with AI? (16:29)

AI agents. (19:12)

Should you start building your personalized agents or try to build a SaaS? (21:40)

The most significant shift she has seen is in SaaS with AI tools. (22:41)

How to do outbound effectively. (25:50)

Lightning round questions. (28:15)