The Netflix "Tudum" sound has quickly become one of the most iconic sound logos of our generation. I bet you can hear it in your head right now. This sound is heard countless times, every single day, all over the world. But the Netflix sound was almost very different than the one we know today. Hear the story of how one of the biggest sound logos of all time was made. Featuring Todd Yellin - VP of Product at Netflix, Tanya Kumar - Brand Design Lead at Netflix, and Lon Bender and Charlie Campagna from the Formosa Group.
