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Quick takeaways
- The iconic Netflix 'to-dum' sound was created by combining various elements, including a knock sound, guitar recordings, and a reversed 32-second phrase.
- Netflix collaborated with renowned composer Hans Zimmer to adapt their sound logo for theatrical experiences, resulting in a longer, more dramatic composition that captures the essence of Netflix and evokes the mood of a movie theater.
Deep dives
The Evolution of the Netflix Sound
The podcast explores the story behind the iconic Netflix sound logo, known as the 'to-dum' sound. Todd Yellen, responsible for the product experience at Netflix, explains the importance of creating a sound that immediately signifies quality content and a cinematic experience in the comfort of one's home. They wanted a short sound that would capture attention and evoke anticipation. Various attempts were made with composers and sound designers to find the right sound, eventually leading to the selection of Lon Bender, an Academy Award-winning sound designer. The final sound was a combination of a knock sound from a wedding ring, specific guitar recordings, and a reversed 32-second phrase that was originally recorded in the 90s.
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