Heal Squad x Maria Menounos RGF Ep. 258: Why Nostalgia Still Matters
Jan 30, 2026
A lighthearted dive into nostalgia, from Go-Go's music memories to why old-school candies feel different. They trace Lifesavers' quirky history, checkout marketing, and flavor shifts. Parenting Reality pops up with a late-night sick-kid story. Hollywood gossip and tiki bar daydreams round out the fun, feel-good conversation.
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Lifesavers' Origin And Cultural Rise
- Kevin and Anne recount the origin and marketing genius of Lifesavers, invented in 1912 to resist summer heat and sold as cheap checkout impulse candy.
- They describe flavor shifts, packaging changes, and how Lifesavers became a childhood habit across diners and counters.
Childhood Choking Scare
- Anne shares a childhood scare where she swallowed a Lifesaver and it lodged in her throat during a car ride to school.
- She remembers breathing through it and letting it dissolve because they had no water, turning the story into a Lifesaver origin memory.
Candy As Microtransactions
- Kevin frames Lifesavers as an early masterclass in microtransactions: cheap, consistent, and sold where people wait.
- The brand turned flavor expansion into habitual purchases and checkout impulse economics.
