StreamTime Sports

‘It's the hope that kills you’ – The anatomy of fandom

Mar 8, 2023
Guest
Ben Valenta
Ben Valenta, Fox Sports' senior vice president of strategy and analytics, joins the hosts to discuss measuring fan passion, why we love losing teams, the impact of fan data on broadcast strategy, and the positive social connection generated by sports fandom.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring the Concept of Brackets in Sports and Introducing Ben Valenta
02:18 • 2min
3
The Evolution of Data and Understanding Fan Behavior
04:24 • 2min
4
Correlation between First Party Data and Social Media Audiences
06:08 • 2min
5
Measuring Sports Fandom
07:57 • 29min
6
The Impact and Activities of Sports Fandom
37:02 • 11min
7
Broadening Perspectives in Broadcasting and Focusing on the Fan
48:05 • 11min
8
The Power of Fandom and Social Connection
58:50 • 4min