The GTM Pack Show Episode #5: What is Product Marketing?
In this episode of The GTM Pack podcast, we interview Jason Oakley, Founder at Productive PMM based in Toronto, Canada.In this conversation we dig into product marketing centric topics such as:💡 His view on what product marketing is and the responsibilities the PMM team own within an organization?💡 Why do PMMs seem to be often misunderstood by the stakeholders that they work the closest with such as sales and even leadership teams?💡 His Linkedin Post: There is not just strategy, there is not just execution, it goes in waves💡 What can PMMs do to set the proper expectations and prioritize their work streams and projects across ALL the teams they collaborate with such as sales, marketing, product, customer success, etc?💡 What advice would you give PMMs around better aligning with sales; and increasing the effectiveness and usage of the assets we create for sales?💡 How does Jason foresee AI impacting the product marketing function?
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.