Our Hamptons
The Signa Gallery, East Hampton 1957-60.
Feb 27, 2023
Travel back to 1957-60 East Hampton where the Signa Gallery played a crucial role in shaping the art scene, introducing avant-garde art and challenging the conservative norms. Learn about the impact of artists like Elizabeth Parker and John Little, and the shift from abstract expressionism to pop art. Explore the challenges artists faced balancing creation and consumption, and the significance of gallery locations in attracting clientele.
37:10
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Quick takeaways
- The Signa Gallery revolutionized East Hampton's art scene by introducing contemporary art in a conservative community.
- Despite financial success, the founders of the Signa Gallery struggled to balance running the gallery and pursuing their own artistic endeavors.
Deep dives
The Origin of Cigna Gallery in East Hampton
The Cigna Gallery played a pivotal role in the art scene of East Hampton from 1957 to 1960. Founded by John Little, Elizabeth Parker, and Alfonso Osorio, the gallery aimed to introduce contemporary art to local audiences in a conservative community. Despite being initially met with skepticism, the gallery attracted established collectors such as Evan Frankel and Ben Heller, but struggled to engage a new audience, relying on window shoppers rather than serious art buyers.
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