Founders #64 Coco Chanel: Her Life and Secrets
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Mar 24, 2019 Uncover the tumultuous life of Coco Chanel, from her challenging early years to becoming a fashion icon. Discover her relentless pursuit of independence and creative freedom. Explore how storytelling and differentiation revolutionized the fashion industry. Learn about her remarkable resilience in a male-dominated realm and her triumphant return after World War II. Dive into the powerful maxims that shaped her philosophy towards success and marketing, revealing the true essence behind her legendary empire.
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Chanel's Mythmaking
- Coco Chanel's biography is unconventional, filled with contradictions and self-created myths.
- She frequently lied about her past, even basic facts like her birth year and parentage.
Stories Sell Fashion
- Payless shoes' pop-up experiment demonstrates the power of branding and storytelling in fashion.
- By creating a fake, high-end brand, they sold cheap shoes for exorbitant prices.
The Power of Difference
- Differentiation is key, especially in today's saturated market. Don't just be better; be different.
