Entrepreneurs on Fire Shopify Upgrades Shipping with Vibhor Chhabra
Sep 18, 2025
Vibhor Chhabra, Director of Product at Shopify, drives the company's strategies in shipping and tax compliance, ensuring merchants ship efficiently. He discusses how shipping can be a competitive advantage, emphasizing that it's not just about labels but enhancing customer satisfaction. Vibhor reveals Shopify's efforts in securing the best global rates for entrepreneurs and detailed features that simplify workflows—like bulk label printing and trusted fulfillment partners—making it easier to scale businesses effectively.
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Shipping As A Strategic Differentiator
- Shopify built shipping choice and capabilities into the platform so merchants can optimize for cost or speed without juggling vendors.
- These built-in features like delivery predictions and tracking turn shipping into a repeat-purchase driver.
Turn On Built-In Shipping Features
- Activate Shopify Shipping to access address validation, delivery predictions, tracking, insurance, and claims without extra fees.
- Use these features to reduce delivery delays and improve customer experience, driving repeat purchases.
Choice Without Complexity
- Shopify balances offering choice with simplifying workflows to avoid overwhelming merchants.
- The platform prioritizes merchant needs as the North Star when adding capabilities.