Uncensored CMO How Direct Line are marketing during Covid-19 - Mark Evans
Apr 27, 2020
21:33
Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this?
What do we cover in this episode?
- Introduction – who is Mark Evans and how did he end up in this position
- Impact – how has COVID impacted on DLG? It happened on the tail end of a major relaunch of the Direct Line brand
- Challenges – what have been the biggest challenges this crisis has created for Direct Line? How are they responding to these?
- Opportunities – what opportunities have emerged through this? Are people taking insurance more seriously?
- Media – will Direct Line continue to Advertise? Wil the message change?
- Team – what has been the impact on the team? How should you lead others remotely?
- Future – what's the outlook for the economy and their sector? Short v Long term
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