

Why Lance Gross is Betting Big on Virtual Assistants for Ultimate Freedom
Welcome back to the Will Power Podcast's special season, "AI versus Virtual Assistants"! This episode is a game-changer, especially if you dream of building a thriving business without losing your mind, or your spouse. Our guest, Lance Gross, just returned from a ten-day Bahamas vacation, boat and all, with zero work calls to return. Seriously.
Lance and his wife own over 25 locations and a small empire of businesses, yet he's more relaxed than a koala on melatonin. How? He's mastered the art of freedom, chill leadership, and building a business that runs itself.
In this masterclass, we dive deep into:
- Scaling a private practice without sacrificing sanity or relationships.
- The surprising impact of small, $8 Sonic drink investments on team morale and retention (he's lost only one therapist in 7 years!).
- Lance's secret weapon: not just one, but seven virtual assistants, with VAs even hiring VAs!
- The "Who, Not How" mindset and its profound influence on his entrepreneurial journey.
- How to build layers of leadership and systems (even old-school paper ones!) that protect your time and empower your team.
- The philosophy behind his decision to personally treat patients, even though he doesn't have to.
- Why Lance is all in on Virtual Assistants and his current perspective on Artificial Intelligence.
- Rapid-fire questions covering his top book, time-saver hacks, biggest business regrets, and more!
If you're ready to learn how to cultivate a freedom growth mindset and build a business that allows you to truly live life on purpose, this episode is for you. Buckle up, Rockstars, and get ready to transform your approach to business and life!
Don't forget: If freedom had a love language, it'd be delegation! If you're tired of wearing all the hats, book a free discovery call at virtualrockstar.com and see how a Virtual Assistant can free you up. We've paired hundreds of private practice owners with their ideal virtual rockstar assistants, helping them save over $20,000 per year in profit per hire. You deserve a business that gives more than it takes!
Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.
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