The Game with Alex Hormozi The Top 1% Do These Things Different Than You | Ep 872
45 snips
Apr 18, 2025 AI Snips
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Fitness Business Reality Check
- Alex Hormozi shares his fitness gym experience where he thought he was in fitness business but was actually in sales and marketing.
- He learned that getting people to show up and stay was key to profitability, not the workout science.
Supplements Are Brand Businesses
- In the supplement business, Alex believed the product's efficacy was key but realized it was really about brand and distribution.
- He learned customers buy based on brand appeal, taste, and cool factor, not just ingredient quality.
Software Business Missteps
- Alex's first software company failed because he focused on sales and marketing but neglected product quality.
- Outsourced developers had misaligned incentives, and the product couldn't deliver promises, leading to eventual sale.