Ep 26 - Stop Charging by the Hour! How to Price for Value & Bigger Sales
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Feb 13, 2025
Discover how electricians can evolve their service calls into valuable opportunities rather than just transactions. Learn the importance of understanding customer pain points and building lasting relationships that foster loyalty. This podcast shares inspiring transformation stories, including one electrician’s leap from anxiety to substantial financial gains through value-based pricing. Strategies for raising rates without fear, and tips on effective communication around pricing, will empower professionals to showcase their expertise and boost their success.
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volunteer_activism ADVICE
Avoid Phone Diagnoses
Avoid troubleshooting electrical issues over the phone, as it can lead to frustration and lost time.
Instead, visit the site, assess the situation, and offer a range of solutions.
volunteer_activism ADVICE
Create Value, Not Commodities
Focus on building relationships and understanding client needs instead of rushing to solve the immediate problem.
Offer a range of solutions with pros and cons, allowing customers to make informed choices.
volunteer_activism ADVICE
Be a Curious Student
Approach service calls with curiosity, acting as a student rather than an all-knowing expert.
This approach can lead to better customer relationships and uncover additional needs.
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This episode emphasizes the significant value of small service calls and how electricians can transform their approach to them. By focusing on building relationships, understanding pricing strategies, and offering greater value, electricians can escape being seen merely as a commodity and secure long-term success.
• Small calls can lead to repeat business and customer loyalty • Importance of understanding customer pain points to provide better solutions • Differentiating through value rather than solely pricing • Success story of Justin's journey from fear to financial growth • Strategies to assess and raise your rates effectively • Empowering electricians to embrace their expertise and communicate value
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Join our community and get access to strategies that’ll help bring your electrical business to the top 🚀 Connect with fellow electricians and tap into a network of support and expertise!
See us and our wins at https://www.servicebyelectricians.com/
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Join our community and get access to strategies that’ll help bring your electrical business to the top 🚀 Connect with fellow electricians and tap into a network of support and expertise!