How I Built This with Guy Raz HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
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Jun 23, 2022 Kelsey MacDermaid and Becky Wright, co-founders of The Sorry Girls, transitioned from film students to YouTube DIY sensations, amassing over 2 million subscribers. They discuss their creative evolution, starting with memorable projects like a Halloween costume video. The duo shares insights on navigating brand deals while maintaining authenticity and values. They also explore the monetization of their channel, balancing quality and sustainability in their products, and reflect on their mission to create meaningful content amidst the ever-changing digital landscape.
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First YouTube Video
- The Sorry Girls' first YouTube video featured DIY highlighter costumes.
- This led to them being called "Pink" and "Blue Highlighter" in college.
Black Swan Video Success
- Their second video, Black Swan and White Swan costumes, gained significant traction.
- This was due to the movie's popularity and lack of readily available costumes.
Learning DIY
- The Sorry Girls learned DIY skills through trial and error and online tutorials.
- Sharing their learning process made DIY feel more accessible to their audience.