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90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now
Dec 20, 2024
Explore the untapped potential of Q5 marketing, starting mid-December, to drastically cut lead costs. Discover how a case study revealed $700 leads plummeting to under $70 through strategic ad placements. Ralph and Lauren dive into the chaotic nature of human behavior and its impact on nurturing leads. Learn why this 'golden opportunity' can set your business apart as the season approaches. It's all about mastering lead generation for high-ticket items while reviving old leads.
25:49
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Quick takeaways
- Q5 marketing offers a unique opportunity for lead generation with significantly reduced costs, especially for high-ticket items due to decreased competition.
- Chaos in human behavior necessitates adaptive lead nurture strategies to effectively convert prospects during the high-engagement Q5 period.
Deep dives
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The Tier 11 data suite aims to provide comprehensive insights into website user traffic by pinpointing the exact channels through which visitors arrive. By integrating data from various sources like Google search ads, social media ads, and email traffic, marketers can eliminate the confusion caused by unknown or unattributed traffic. This suite not only improves tracking capabilities but also enhances strategic marketing decisions by offering detailed audits of current campaigns. Early adopters can access a complimentary business audit that targets marketing inefficiencies and aims to enhance growth in the upcoming year.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode