Perpetual Traffic 90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now
Dec 20, 2024
Explore the untapped potential of Q5 marketing, starting mid-December, to drastically cut lead costs. Discover how a case study revealed $700 leads plummeting to under $70 through strategic ad placements. Ralph and Lauren dive into the chaotic nature of human behavior and its impact on nurturing leads. Learn why this 'golden opportunity' can set your business apart as the season approaches. It's all about mastering lead generation for high-ticket items while reviving old leads.
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Q5 Marketing Advantage
- Capitalize on Q5, the period after Christmas shipping deadlines, to generate leads at a lower cost.
- Competition is lower, and visibility on social media is higher during this time.
Golden Opportunity of Q5
- Q5, starting mid-December, is a golden opportunity for lead generation due to reduced competition.
- E-commerce brands decelerate ad spending after Christmas shipping deadlines, creating an advantage.
Case Study: High-Ticket Info Product
- Lauren's client, selling a five-figure info product, saw lead costs drop from $700 to under $70 during Q5.
- This represents a significant reduction compared to their annual average and even Black Friday/Cyber Monday costs.