Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business?

If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing everything from you.

What I want to do for you today is to give you my four lens framework. These are four lenses through which I look at business and make every business decision and analyze every business task that I'm a part of.

My hope is that these lenses will help you not just build a profitable business, but a life giving business as well. So let's dive in and let's optimize your business today.

In this episode you'll learn:

How I look at life and business to achieve the biggest fulfillment
When you should start eliminating something inside your business
Why you should optimize your business every single year, to achieve optimal growth

Hope you enjoy!
- Graham

Are You in Your Business for the Right Reasons?