AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
A seamless and compelling customer experience is crucial in today's competitive digital landscape.
Many companies focus on tactical or superficial changes, but true optimization lies in understanding the why behind customer behavior. Jon’s new #1 bestselling book, Behind The Click, focuses on this exact topic.
Jon and Ryan share some of the psychological principles found in the book and how brands can leverage these insights to create compelling digital experiences.
Listen to the full episode if you want to learn:
- Why psychological principles are important in crafting digital experiences
- What heuristics are and how companies can leverage them
- How heuristics are different from mental models
- How to create subconscious trust
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode