CONEX S4: How to Unify Content in a Multi-Brand Enterprise System

Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

In This Episode

• How juggling multiple brands can lead to content chaos
• Why empowering your enterprise means stepping back and acting more as a consultant than a manager
• How your brands can lead your content to success
• Why developing a solid marketing plan means investing in content

Resources

• Mike Stiles on Twitter: @mikestiles
• IHG
• The Color of Discovery for Hotel Indigo
• Content Marketing Quickie
• Hug Your Haters

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