

Ep 74: It’s Not What You Say, It’s How You Say It - The Psychology Behind How We Speak and Communicate with Bill McGowan, Founder and CEO of Clarity Media Group
Jul 17, 2024
Join Bill McGowan, founder of Clarity Media Group and communication expert, as he shares transformative insights on the art of speaking. He reveals how our delivery shapes perceptions, especially in public speaking, where fear often reigns. Bill emphasizes using breathing techniques to alleviate anxiety and the power of storytelling in interviews to steer conversations effectively. He also discusses the significance of active listening and authenticity, offering invaluable tools for anyone looking to enhance their communication skills.
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Control The Topic, Not The Words
- Lock into the topic the interviewer is hinting at instead of answering the question word-for-word.
- Spend the interviewer's question time planning your first four words to avoid filler and sound confident.
Plan Your Opening Words
- Use the interviewer's speaking time to choose the first four words you'll say when it's your turn.
- This reduces filler like "well, you know" and makes your answers land with more conviction.
Wedding Prep That Changed Her Speaking
- Melissa hired Bill for a four-hour session to prepare for officiating friends' wedding and it transformed her speaking.
- The work extended beyond the ceremony and changed how she approaches interviews and presentations.