Grow Your Video Business with Ryan Koral SSP 060: How To Get The Clients You Want Through Relationship Building w/ Josh Gooden & Serena Jae
How much do you focus on relationship building, not just with potential clients but with other vendors, filmmakers, and photographers? Do you use collaboration as part of your business strategy? Today we’re talking to Josh and Serena Gooden about being a couple who works together, the power of collaborations, and setting yourself apart as a luxury brand.
Josh is a luxury cinematographer and Serena a luxury photographer. Both focusing on luxury weddings and corporate videos, they have separate businesses but also collaborate frequently. They travel the world for high end projects and clients, and are known for the unique style and special skill when it comes to color.
We talk about how they make working together as a couple work when it has backfired for so many others. We also get into how they were able to break out of their small market in Charlottesville, VA and begin attracting clients from bigger, higher-end markets. We also discuss their view on collaborating and building relationships and how that has contributed to their success.
Are you part of a photography/videography couple? What are your thoughts on breaking out of a small market? Let us know in the comments!
In this episode:
- How they work together as a couple and stay together
- The importance of building relationships with other videographers in the industry as well as with vendors, and how that can lead to new opportunities
- Breaking out of a small market into the larger global scene
- How they set themselves apart as a luxury brand
Quotes:
“Because we own our own separate businesses, we understand how much time it takes to run a business and how much energy it takes to run a business, so we value that with each other” [9:39]
“I was terrified but I brought along someone i’d worked with in the past who was an amazing interviewer. I think that was the biggest thing I learned, just to seek out people that are better than you, with similar parallel skill sets that will take you to the next level.” [20:18]
“If you’re in a small market and you want to travel, you basically have to reach out to people in those markets and see if you can collaborate with them or get coffee with them and just try to establish a relationship” [18:19]
Links:
Follow Josh on Facebook | Instagram | Vimeo
Follow Serena on Facebook | Instagram
Check out the full show notes page
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