The Modern Retail Podcast Modern Retail Rundown: L’Oréal scoops up Aesop, American Eagles scales back supply chain investments & Chipotle vs. Sweetgreen
Apr 8, 2023
L’Oréal's $2.5 billion Aesop acquisition, American Eagle's supply chain shakeups, and Chipotle suing Sweetgreen over a burrito bowl
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L'Oréal's Largest Acquisition Yet
- L'Oréal's $2.5 billion acquisition of Aesop is its largest ever, signaling a push into luxury skincare.
- Aesop's growth under Natura and brand prestige in hotels highlight its value in luxury and wellness sectors.
E-Commerce Fulfillment's Profitability Challenge
- American Eagle's Quiet Platforms grew nearly 40% but faced profitability challenges due to high investment costs.
- This reflects broader struggles in the e-commerce fulfillment space amidst economic downturns.
Chipotle Defends Branding Vigorously
- Chipotle sued Sweetgreen over a burrito bowl name that mimicked its branding and trademark style.
- The case underscores intense brand protection in fast casual as companies defend market space aggressively.