Oscar Mar on Blending Business, Design, and Creative Exploration
May 15, 2024
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Designer turned founder Oscar Mar discusses blending business with creative exploration in sci-fi entertainment. Topics include revenue models, managing diverse talents, lessons in communication, selling NFTs, motion design curriculum, and monetizing intellectual property through NFTs.
Oscar Mar blends business acumen with creative design in sci-fi entertainment ventures.
Parallel Studio utilizes NFT sales to fund ongoing game development and sustain operations.
Community engagement and transparency drive Parallel's growth in the NFT space.
Deep dives
Creation of Parallel Studio and NFT Cards
Parallel studio, founded by Oscar Mar, began its journey in developing an online sci-fi competitive deck building card game with NFTs. The concept revolved around creating immersive gaming experiences through unique artwork sold as NFTs. The studio emphasized the importance of involving various disciplines, from design to programming, to bring their vision to life. By releasing NFT collections and engaging the community, they secured funding to advance the game development.
Operational Model and In-Game Economy
Parallel's sustainable revenue stream stemmed from the sales of NFT cards, in-game items, and a range of offerings like comics and expansions. The studio monetized through the continual sale of game-related products and extensions, ensuring ongoing development. Players engaged with parallel by purchasing cards and in-game assets, contributing to the studio's growth and gameplay experience upgrades.
Transparency and Community Engagement
Parallel's approach to openness and transparency allowed for community feedback and involvement in the game's evolution. The studio maintained a visible presence on platforms like Discord and Twitter, fostering communication with players. By building in the open, they encouraged collaborative suggestions, fan creations, and a dynamic relationship with their audience.
Fundraising and Profitability in the NFT Space
The podcast delves into the intricacies of fundraising in the NFT space, highlighting how companies like Parallel raised substantial capital to sustain their operations. It contrasts traditional startups that rely on investor funding due to lack of profitability with Parallel, which generates revenue through NFT sales. The episode emphasizes the importance of long-term profitability in the NFT industry and the challenges of balancing costs with sustainable revenue streams.
Perceptions and Viability of NFTs for Motion Designers
Discussing the impact of public perception on NFTs, the podcast explores how misconceptions affect projects like Parallel and the personal experiences of individuals involved in NFT initiatives. It also addresses the changing landscape of NFT viability for motion designers, highlighting the need for collaborative efforts and innovative approaches in leveraging NFT technology for creating and monetizing intellectual property. The episode encourages adapting to market trends while emphasizing the importance of creating engaging and enjoyable content for sustained success.
Oscar Mar joins us on the School of Motion Podcast, where he shares his journey from designer to founder, blending business savvy with creative exploration in sci-fi entertainment. See the full blog post here: https://www.schoolofmotion.com/blog/oscar-mar-parallel
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