Coaching Culture 403: People Before Performance: Building a Winning Culture with Legendary Coach Graham Roxburgh | Part 1
Jun 1, 2025
In this engaging discussion, Graham Roxburgh, renowned coach and founder of Team Up Canada, shares insights from his journey building Trinity Western University's women's soccer program into a national powerhouse. He emphasizes the significance of mentorship in a coach's evolution and the creation of a strong team identity. Listeners will discover how personal growth complements performance and the value of community involvement in team culture. Roxburgh's holistic approach illustrates that winning is about more than just the game—it's about nurturing well-rounded athletes.
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Mentor's Voice Guides Coach
- Graham Roxburgh often heard his mentor Andy's voice guiding him early in his coaching career.
- Some phrases and energy styles have resurfaced in his coaching over 20 years later.
Build Vision and Recruit Hard
- Build belief and vision when starting or rebuilding a program by setting high goals and recruiting strategically.
- Hard work and luck in recruitment create a foundation for success and winning culture.
People Before Performance Philosophy
- Graham's core leadership philosophy is "people before performance," prioritizing personal development alongside athletic achievement.
- Caring for players holistically encourages transformations beyond just sport.
