The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life Post-Exit Entrepreneur Andy Cabosso On Marketing And Liquidity Event Strategies That Work (#113)
“Where I am today is because of the things I've done in the past.” - Andy Cabasso
Andy Cabasso is a startup founder, speaker, lawyer, former Guinness World Record holder, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, Andy started grew and then successfully sold a digital marketing agency for seven figures. Before building his agency, Andy practiced law.
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Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count.
But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.
Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later.
Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event.
After all, how
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