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The FMCG Guys

197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare

Oct 16, 2024
36:23

Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.

  • Transitioning from FMCG to Consumer Healthcare and learnings on the way
  • STADA's unique DNA and Culture based on Heritage, Purpose and Growth
  • Deploying global initiatives locally and working effectively across functions
  • What Retail Media looks like in the Pharmacy Channel
  • AI and Data Management
  • Predictions for the next 2 years

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

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