
The FMCG Guys
197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare
Oct 16, 2024
36:23
Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.
- Transitioning from FMCG to Consumer Healthcare and learnings on the way
- STADA's unique DNA and Culture based on Heritage, Purpose and Growth
- Deploying global initiatives locally and working effectively across functions
- What Retail Media looks like in the Pharmacy Channel
- AI and Data Management
- Predictions for the next 2 years
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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