REWORK Blogging Isn't Dead
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Feb 5, 2025 In this chat, Jorge Manrubia, Principal Programmer at 37signals, shares insights on the vital role of blogging in tech. He discusses the origins of the 37signals developer blog, highlighting its collaborative spirit and inclusive writing process. Jorge explores the benefits of sharing code and how transparency can enhance brand engagement. He emphasizes the importance of diverse voices in company communications and explains the evergreen impact of blogging in marketing, showcasing its ability to connect with audiences across platforms.
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Dev Blog Origins
- 37signals employees desired a dedicated space for technical writing, leading to the creation of the developer's blog.
- This stemmed from the closure of their previous blog, "Signal vs. Noise," which covered diverse topics.
Open Contribution
- Encourage contributions from anyone in the company, fostering a sense of ownership and authenticity.
- Avoid formal editorial processes; let the author's passion drive the content.
Benefits of Sharing
- Sharing internal processes and practices helps connect with the audience and build trust.
- Writing clarifies thoughts and facilitates learning, benefiting both the author and the reader.