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REWORK
Blogging Isn't Dead
Feb 5, 2025
In this chat, Jorge Manrubia, Principal Programmer at 37signals, shares insights on the vital role of blogging in tech. He discusses the origins of the 37signals developer blog, highlighting its collaborative spirit and inclusive writing process. Jorge explores the benefits of sharing code and how transparency can enhance brand engagement. He emphasizes the importance of diverse voices in company communications and explains the evergreen impact of blogging in marketing, showcasing its ability to connect with audiences across platforms.
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Quick takeaways
- The 37signals developers blog thrives on a relaxed submission process that encourages authentic contributions and personal engagement from all employees.
- Blogging serves as a powerful communication tool that fosters community trust and enhances the company's visibility and brand among technologists.
Deep dives
The Origins of the Developer's Blog
The developer's blog at 37 Signals was born out of a collective desire among technical staff to share insights and knowledge about their work. After the company closed its previous blog, Signals Versus Noise, the team recognized the need for a platform where programmers, designers, and system administrators could express their thoughts. With support from co-founders Jason Fried and David Heinemeier Hansson, the new initiative allowed team members to write freely on technical subjects that mattered to them. This grassroots approach fosters a culture of sharing and collaboration within the company, emphasizing that every contributor's voice is valued.
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