How to Gather Customer Insights #1857

[00:25] Today’s topic: How to Gather Customer Insights.

[00:27] Numbers only tell you half the story; customer insight stories are the other half!

[01:05] What a non-buyer survey is and how this helps with understanding customers.

[02:41] Some top survey tools that Neil and Eric both use.

[03:00] Examples of companies with great customer development.

[04:01] Talk to people and make sure you talk to enough of them.

[04:45] That’s it for today!

[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!