Perpetual Traffic The #1 Critical Element Missing from Your 2026 Marketing Strategy
Dec 16, 2025
Preparing for 2026? Focus on setting specific, measurable goals to pave the way for success. The importance of transparent, company-wide objectives is highlighted, ensuring alignment across departments. Learn how to break down annual goals into manageable steps and map resources effectively. Real-world examples, including insights from Disney, stress the significance of diverse voices in planning. Plus, avoid marketing missteps by actively engaging your team in the process. It's time to start planning and take ownership of your future!
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Set Transparent SMART Company Goals
- Set SMART goals (specific, measurable, achievable, relevant, time-bound) for 2026 and beyond.
- Make those goals company-wide and transparent so marketing and agencies can align execution.
Revenue Targets Need Product Context
- A revenue target alone is vague and often lazy without product-mix and retention context.
- Define whether growth comes from more customers, higher AOV, or longer retention to shape marketing strategy.
Share The North Star With Partners
- Share the company's North Star with agencies and internal teams to turn vendors into partners.
- Invite vulnerability and let partners know the founder/CEO goals so they can optimize toward them.