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Philippe’s Shift to Acquisition
- Philippe transitioned from side projects and agency work to buying a business full time in late 2020.
- He realized acquisition suited him better than starting products from scratch.
Preference for B2B Stability
- Philippe prefers B2B businesses because they feel more stable and less trendy than B2C.
- He finds classic, stable businesses align better with his personal style and preferences.
Unexpected Media Acquisition Fit
- Philippe unexpectedly found and bought a 30-year-old trade publication in the pet industry.
- Despite no prior media experience, he saw a great fit where he could add digital marketing value.