Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 3min
The Rise and Fall of the Trade Desk
02:53 • 3min
How Unilever's Digital Advertising Process Works
06:21 • 2min
How to Bid on a Website
07:56 • 3min
The Differences Between DSP and DSP Advertising
11:06 • 3min
The Importance of the Trade Ask
14:29 • 2min
The Future of the Trade Desk
16:17 • 3min
The Trade Desk's Measurement of Return on Investment
19:05 • 3min
The Importance of UID 2.0
22:16 • 2min
The Currency of the Internet
24:11 • 3min
The Value of UID 2.0
27:21 • 5min
The Evolution of CTV
32:25 • 3min
The Indirect Consequences of CTV
35:39 • 5min
The Value of OpenPath
40:36 • 3min
The Price of a PE
43:30 • 2min
The Importance of Valuation Over the Long Term
45:00 • 4min
The Importance of Innovation in the Trade Desk
48:58 • 3min
The Importance of Uncertainty
52:22 • 2min