The Importance of UID 2.0

If you want to advertise chit chat money, you're not going to the trade desk. You have to spend a certain amount per year to be able to be a customer. In the US, it's, I think it's 30 million a year or so in ad spending. So that's actually how it goes. Of course, every advertiser of, you know, above that level will be approached by the trade desk as well.

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