Understanding Customer Needs Over Personal Beliefs

Many founders make the mistake of building a product based on their vision of how the world should be, rather than addressing a specific customer need. They aspire to emulate successful figures like Elon Musk and Steve Jobs, who shaped markets with their products. However, forcing consumers to adopt a product they don't inherently desire is a formidable challenge. The lack of sales experience often leads founders to misunderstand the intricacies of persuading customers to embrace their offerings.