How I Made it in Marketing Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)
Whatever it is you’re working on and struggling with, don’t pivot too soon. Make sure you give it enough time to work.
For as this episode’s guest explains – resilience pays out.
Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company’s YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories.
Pelecanus has $250,000 in annual revenue. Spitzer manages a team of four employees, along with four freelancers and interns.
Stories (with lessons) about what he made in marketing
Here are some lessons from Spitzer that emerged in our discussion.
- Taking responsibility leads to rewards
- Resilience Pays Out: From zero to 112,000 subscribers
- Embracing honesty can lead to deeper connections, personal growth, and inner peace
- Dedication shapes an entrepreneurial journey
- To Achieve Success: Hard work trumps natural talent
- A good leader stands up for their team
Discussed in this episode
Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MECLABS AI (https://meclabsai.com/). It’s totally FREE to use (for now). (MECLABS is the parent organization of MarketingSherpa).
Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (https://www.marketingsherpa.com/article/interview/entrepreneurship)
PR, Writing, and Marketing Agency Corporate Culture: Think big (podcast episode #49) (https://www.marketingsherpa.com/article/interview/PR)
Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management (https://marketingexperiments.com/leadership/aligning-team-around-unifying-vision)
Dive deeper into the minds of marketing mavens with more episodes of 'How I Made It In Marketing.' (https://marketingsherpa.com/podcast) Your next big idea awaits.
Get more episodes
This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.
For more insights, check out...
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application