Good vs bad marketing: the first campaigns of 2025

This week, The BrandFathers take on the godforsaken “New Year, New You” campaigns and ask the tough questions:

Equinox vs. Zumba: The fitness war you didn’t know you cared about. Equinox says, “We Don’t Do January,” while Zumba rolls out the welcome mat. Who, if anyone, takes the crown?

Notion’s Glow-Up: How do you make something as uncool as productivity software…fun? Notion might have the answer—or maybe not.

Startup Frauds & Sports Betting: From Silicon Valley smoke-and-mirrors to the flood of sports betting ads, we’re breaking down the BS (and maybe applauding some of the hustle).

Expect hot takes, cold hard truths, and just the right amount of chaos. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

The Brandfathers are:

Jordan Rogers @jordanrogers

Ashwinn Krishnaswamy @shwinnabegobrand

Oren John @orenmeetsworld

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