Authority in the Wild #119 - How to Stand Out in The Age of AI w/ Lynn Colepaugh
Jul 15, 2025
Lynn Colepaugh, founder of Cyber PR Army, offers invaluable insights on navigating the chaotic world of AI in business. With over 14 years in brand strategy, she emphasizes treating AI as a collaborative thought partner to enhance authenticity. The discussion reveals the shift from traditional SEO to answer engine optimization and the importance of maintaining a human touch amidst the rise of generic AI content. Lynn also educates listeners on protecting their businesses from digital scams while encouraging a personalized approach to using AI tools.
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AI as Supportive Thought Partner
- Lynn had a migraine and used AI for support, which responded with softer, gentler prompts.
- This moment revealed AI's capability to mirror personal tone and assist during tough times.
AI Word Choice Reflects User Input
- AI chooses words based on patterns and context rather than random chance.
- Feeding AI personal preferences helps it generate outputs aligned with your voice.
Align Tone for AI Recognition
- Align your online tone and content consistently across platforms for AI to recognize your brand.
- Keep detailed, varied images and aligned messaging to improve AI recommendations.