Authority in the Wild

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Andy Halko, founder of Insivia and Buyer Twin, and author of "The Omniscient Buyer."Andy explains why traditional personas are dead and how AI twins are changing customer research forever.With over 200 founder interviews under his belt, he shares the stark difference between successful entrepreneurs who listen to customers and those who let ego drive decisions.We discuss the trust recession affecting all industries and why radical transparency is becoming the only way to build real customer relationships.Andy reveals how AI is creating omniscient buyers who will know everything about your business before they ever contact you.We explore practical steps to prepare for AI agents that will soon handle entire buying processes without human involvement.Join us as we break down the new rules for marketing and sales in an AI-driven world where consistency beats creativity.🟪 Timestamps(00:00) Introducing Andy Halko(02:24) Overcoming Challenges as an Entrepreneur(06:19) The Power of Customer Feedback(10:23) The Evolution of Human Personas(17:41) Identifying Your Target Audience(24:23) Building Trust in the Age of AI(33:29) Preparing for the AI-Driven Future(37:04) The Challenges of Being Authentic(41:37) How to Prepare for the New Reality in the Age of AI🟪 Connect with Andy HalkoThe Omniscient Buyer Book: https://a.co/d/9VMSW6zPersonal Website: https://andyhalko.com/Buyer Twin Website: https://buyertwin.comInsivia Website: https://insivia.com🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Dori Juhasz, a public speaking and visibility strategist who transforms business owners into confident speakers.Dori explains how she went from organizing events to conquering her own speaking fears. With experience helping hundreds overcome stage fright, she shares why authenticity beats performance and how your body holds the key to confidence.We discuss the somatic approach to fear, practical storytelling frameworks, and why pushing through terror actually makes things worse.We also explore how speaking collapses the trust timeline from 28 touch-points to just one powerful conversation.Join us as we break down the exact techniques to turn speaking anxiety into profitable opportunities for your business.🟪 Timestamps(00:00) Introducing Dori Juhasz(01:00) Dori's Life-Changing Decision(06:54) Transition to Public Speaking(09:41) Overcoming the Fear of Public Speaking(16:36) Authenticity in Public Speaking(21:13) Understanding the Somatic Approach(28:41) Building Confidence Through Practice(31:00) Making Public Speaking Profitable🟪 Connect with Dori JuhaszTalk Checklist: https://subscribepage.io/talkchecklistInstagram: https://www.instagram.com/dorijuhaszspeaking/Website: https://dorijuhasz.comLinkedIn: https://www.linkedin.com/in/dori-juhasz/🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.Meet Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. As a business podcast coach and host, Roy has successfully launched and driven six podcasts to the top echelons of the industry, with all consistently ranking in the Top 5% and four reaching the prestigious Top 0.5%.In addition to his podcasting prowess, Roy is the co-founder of braingym.fitness, a platform dedicated to enhancing cognitive abilities and empowering individuals to optimize their mental performance. He is also a co-founder of VA.World, where he specializes in connecting clients with the perfect Virtual Assistants to meet their diverse needs.He shares his journey from construction management to losing 5 million in debt, then discovering how changing his internal story transformed everything.We discuss practical strategies for overcoming public speaking anxiety, growing podcast audiences through targeted marketing, and building consistent content systems.Roy reveals why most podcasters fail at marketing, how to find your real audience, and the importance of tracking analytics to compound growth.We explore his method for editing 1700+ episodes personally, creating engaging content that connects with listeners, and building mission-driven shows.Join us as we break down actionable steps to beat speaking fear and create successful podcasting businesses.🟪 Timestamps(00:00) Introducing Roy Coughlan(01:22) Roy's Journey with Public Speaking(06:29) Practical Tips for Overcoming Shyness(12:00) The Importance of Feedback and Practice(26:35) Starting a Podcast: Tips and Insights(31:02) Effective Marketing Strategies(35:35) Consistency and Content Quality(45:54) Monetization and Longevity(54:27) Advice for Young Roy🟪 Connect with Roy CoughlanWebsite: https://roycoughlan.com🟪 Connect with Gabe Marusca- Website: [https://www.gabemarusca.com](https://www.gabemarusca.com/)- YouTube: https://www.youtube.com/@gabemarusca- LinkedIn: https://www.linkedin.com/in/gabemarusca/- Instagram: https://www.instagram.com/gabemarusca/- X/Twitter: https://twitter.com/gabemarusca- Facebook: https://www.facebook.com/maruscagabe/- TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Check out your personalized Episode Experience ➤ https://podcastleadflow.com/wildIn this episode, I chat with Nathalie Doremieux, a tech strategist who builds systems that actually get results for clients.Nathalie explains why most people use AI like Google and miss the real opportunity for business growth.With over a decade of helping coaches and course creators, she shares how to balance AI tools with authentic human connection.We discuss the context problem everyone ignores, why challenging AI gives better outputs, and how to create content that actually converts.We also explore her unique approach to podcast lead generation using AI, and why memberships are crushing traditional courses in 2025.Join us as we break down practical ways to implement AI without losing your authentic voice.🟪 Timestamps(00:00) - Introducing Nathalie Doremieux(01:05) - Balancing AI and Human Touch in Business(06:09) - Context and AI: Getting the Best Output(10:24) - Creating Good Content with AI(19:11) - Podcasting for Lead Generation(24:08) - AI Tools for Podcasting and Membership Sites(28:03) - The Power of Personalization in Lead Magnets(36:40) - Future of Memberships in the Age of AI(41:38) - Practical AI Solutions for Membership Programs(45:44) - The Human Touch in AI-Driven Content🟪 Connect with Nathalie Doremieux- Podcast lead generator: https://podcastleadflow.com- Membership Marketing: https://themembershiplab.com- LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/🟪 Connect with Gabe Marusca- Website: https://www.gabemarusca.com- YouTube: https://www.youtube.com/@gabemarusca- LinkedIn: https://www.linkedin.com/in/gabemarusca/- Instagram: https://www.instagram.com/gabemarusca/- X/Twitter: https://twitter.com/gabemarusca- Facebook: https://www.facebook.com/maruscagabe/- TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Grant McCracken, founder and CEO of Dark Horse Security and an ethical hacker with over 13 years in cybersecurity.Grant explains how over 60% of breaches start at the human layer and shows us practical ways to protect ourselves.With experience testing thousands of applications, he shares insights about common vulnerabilities like SQL injection and cross-site scripting that most people never see coming.We discuss password management, multifactor authentication, and why keeping software updated matters more than fancy security tools.We also explore how AI coding creates new security risks and why every application has vulnerabilities waiting to be found.Grant reveals the mindset shift that changed his career and offers concrete steps for anyone wanting to enter cybersecurity.Join us as we break down real-world security threats and actionable protection strategies for individuals and businesses.🟪 Timestamps(00:00) Trailer(00:40) The Journey to Ethical Hacking(02:49) Common Security Breaches and Vulnerabilities(10:15) Fundamental Security Practices(15:26) Security for Businesses(18:40) Dark Horse Security Services(29:15) Career Advice for Aspiring Security Professionals(30:53) Dropped in the Wilderness🟪 Connect with Grant McCrackenWebsite: https://darkhorse.shLinkedIn: https://www.linkedin.com/in/grantmccracken/🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

Lynn Colepaugh, founder of Cyber PR Army, offers invaluable insights on navigating the chaotic world of AI in business. With over 14 years in brand strategy, she emphasizes treating AI as a collaborative thought partner to enhance authenticity. The discussion reveals the shift from traditional SEO to answer engine optimization and the importance of maintaining a human touch amidst the rise of generic AI content. Lynn also educates listeners on protecting their businesses from digital scams while encouraging a personalized approach to using AI tools.

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Dozie Anyaegbunam, a media and editorial strategist building The Newcomers digital publication.Dozie explains how moving countries changes your entire identity and why we need to give ourselves grace during transitions.With over 100 immigrant interviews, he shares insights about finding community and accepting cultural shifts that reshape who we are.We discuss how labels become mental prisons and why the immigrant experience reflects universal human struggles with identity and belonging.We also explore turning personal challenges into business opportunities and why passion drives better products than business plans.Dozie reveals his approach to building media projects from curiosity rather than profit motives and creating authentic connections.Join us as we talk through practical steps to start meaningful projects and why doing things afraid builds the courage muscle.🟪 Timestamps(00:00) Trailer(02:49) The Emotional Layers of Transition(07:37) Finding Community and Self-Acceptance(10:55) Cultural Integration and Identity(17:23) The Importance of Self-Reflection(20:08) Becoming a Podcaster(24:51) How to Start a Side Hustle(31:08) Balancing Passion and Practicality(35:34) How To Start Anything🟪 Connect with Dozie AnyaegbunamLinkedIn: https://www.linkedin.com/in/dozieanyaegbunam/Website & Podcast: https://thenewcomerspod.com/Email: dozie@efikocreatives.com🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com⁠ ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I talk with Robert Plank, a podcasting expert and host who has recorded over 1,300 episodes and helps business owners use podcasts to build trust and grow their audience.Robert shares why starting a podcast is one of the best ways to stand out in today’s world, even with all the new AI tools.We cover how easy it is to get started, the power of showing your face and voice, and why being consistent matters more than having perfect gear.Robert explains how podcasts help you reach new people, create lasting connections, and open doors to new clients and partners. We also talk about simple steps to launch your first episode and how to avoid burnout by getting help when you need it.Tune in for real advice on using podcasts to build your brand and connect with your audience.🟪 Timestamps(00:00) Trailer(02:05) The Importance of Podcasts in Modern Business(06:30) Starting a Podcast: Tips and Strategies(11:21) Overcoming Podcasting Challenges(17:58) Practical Steps to Begin Your Podcasting Journey(22:22) Outsourcing and Professional Podcast Production(25:40) Growing Your Audience and Tapping into Networks(29:38) The Power of Video in Podcasting(35:59) Building Trust in Today's World(43:06) Awkward Podcasting Moments(47:37) DFY Podcast Services(50:29) Challenge: Start Your Podcast in One Week🟪 Connect with Robert PlankDFY Podcast: https://www.dfypodcast.comPersonal Website: https://www.robertplank.com🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I sit down with Phil Neil, a serial entrepreneur and advisor known for helping founders scale and thrive.Phil shares why so many entrepreneurs struggle with failure and mental health, and how the real challenge is often inside, not outside.We talk about the “shadow of entrepreneurship,” the power of self-awareness, and how to turn setbacks into growth.Phil explains his simple frameworks for making better decisions, managing energy, and knowing when to pivot.We also cover risk tolerance, building strong teams, and the truth about work-life balance.Tune in for real stories and practical tips to help you grow as a founder and lead with confidence.🟪 Timestamps(00:00) Meet Phil Neil(01:13) On a Mission to Change Entrepreneurship(05:22) The Shadow of Entrepreneurship(08:13) Framework for Success(14:28) How to Reinvent Yourself(15:52) Navigating Uncertainty and Fear(18:04) Risk Tolerance and Core Motivation(25:50) Exploring the Four Quadrants of Decision Making(34:36) Balancing Energy or Time Management?(46:54) The Role of Failure in Personal and Professional Growth🟪 Connect with Phil NeilLinkedIn: https://www.linkedin.com/in/philippe-neil/Website: https://www.philneil.ca🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I talk with Bryan Yates, a former Disney producer and coach for creative leaders and entrepreneurs.Bryan shares what it’s really like to leave corporate life and build something on your own.We talk about burnout, self-doubt, and why asking for help is key to staying strong in business.Bryan explains how finding your North Star and making space for rest can help you move from grinding to real progress.We also cover how to manage mental energy, use technology wisely, and build a team that supports your goals.Listen in for simple steps to keep your business and life on track🟪 Timestamps(00:00) Meet Bryan Yates(02:19) Life Outside Corporate: Challenges and Realities(05:53) Lessons from Disney(08:06) Building a Successful Cycling Event(13:29) The Reality of High-Functioning Burnout(17:55) The Importance of Rest and Intentionality(25:32) Overcoming Self-Doubt and Building Self-Trust(29:13) The Power of Practice and Repetition(31:21) Finding Your North Star(38:29) Freedom of Entrepreneurship(43:16) Balancing Mental and Physical Energy(47:35) The Role of AI and Technology in Our Lives(52:58) Weekly Challenge🟪 Connect with Bryan YatesLinkedIn: https://www.linkedin.com/in/bryanyates/Website: https://locomotivcoaching.comNewsletter: https://locomotivcoaching.com/shifthappens🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next WeekPura Vida!