325 - Is Bourbon Broken? Part 2: The Secondary Market based off Bourbon & Banter

Last week, we kicked off the series of analyzing Bourbon & Banter's article on "Is Bourbon Broken?" and this next installment looks at the secondary market. The prices of bourbon have been growing immensely and who knows if the prices will ever drop. Will there ever be an end in sight for consumers buying on the secondary or should companies adjust their prices accordingly? We tackle all this and more.

Show Partners:

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• Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
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• Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

• This week’s Above the Char with Fred Minnick (@fredminnick) talks about mixing bourbon.
• Are people forced to buy special bottles on the secondary market these days?
• Is it foolish to buy bottles for so much more than retail?
• How can you deter bottle flipping?
• Is there anything distilleries can do to prevent flipping on the secondary market?
• At what point will we hit the price ceiling?
• Is it ethical for distillers to look at pricing on the secondary market to make business decisions?
• Are auctions setting the secondary prices of bottles?
• How do auctions get a pass unlike the secondary market?
• Are current pricing strategies fair to the consumer?

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