YouTubers are tapping into podcasts due to the rich history and accessibility of audio content.
Podcasting offers lucrative advertising opportunities with personalized recommendations, enhancing engagement for both advertisers and listeners.
Deep dives
Transition from Video to Audio Content
YouTubers are increasingly venturing into audio content, such as podcasting, as shown by the rise of video creators entering the audio space. The shift is attributed to the long history of audio content, from the radio to word-of-mouth storytelling, combined with the enhanced accessibility of audio platforms like Spotify and Apple Podcasts.
Monetization Opportunities in Podcasting
Podcasting offers significant advertising revenue potential, with current ad spends reaching $207 million annually and projected to double by 2020. The personal and recommendatory nature of ads in podcasts, delivered as integrated recommendations from podcasters to listeners, proves more engaging than traditional video advertisement methods. This direct and authentic approach resonates with advertisers and listeners alike.
Multi-Platform Content Distribution Benefits
The integration of video components into podcasts provides diversified distribution opportunities, exemplified by cases like the 'Off Camera Show with Sam Jones' appearing on Netflix in addition to its podcast and YouTube origins. By expanding content formats across platforms and maintaining ownership rights, podcasters can explore unexpected avenues for content monetization and exposure.
You Might notice that YouTubers are starting podcasts. But why would video creators be interested in audio? We break down our reasons for why it makes sense that YouTubers are starting podcasts in 2018. This is also the topic of our most recent YouTube video, check it out at YouTube.com/ColinandSamir
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode