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Quick takeaways
- YouTubers are tapping into podcasts due to the rich history and accessibility of audio content.
- Podcasting offers lucrative advertising opportunities with personalized recommendations, enhancing engagement for both advertisers and listeners.
Deep dives
Transition from Video to Audio Content
YouTubers are increasingly venturing into audio content, such as podcasting, as shown by the rise of video creators entering the audio space. The shift is attributed to the long history of audio content, from the radio to word-of-mouth storytelling, combined with the enhanced accessibility of audio platforms like Spotify and Apple Podcasts.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode