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Podcasts - Is There a Mismatch Between Listens and Downloads?
There are a lot of YouTubers with very large audiences who are able to move them to different mediums. So if they're, if they are interested in starting a podcast, they know they can have some initial success. Another interesting thing that we learned at South by Southwest was just the advertising perspective on podcasts. Like there just aren't enough podcast listens out there for the amount of advertisers that want to be in the space.