Ep 12 | Starting Up and Staying Kind (with Christine Choi)
Apr 26, 2023
40:35
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Quick takeaways
Building a strong support system is crucial for success in starting up and staying kind.
Open and transparent communication, along with continuous collaboration, are essential during times of crisis.
Deep dives
Building a Community as a Key to Success
Building something from scratch requires a strong community of stakeholders who support you through good and bad days. This support system is crucial for success.
The Power of Purposeful Education Reform
Teach for America and Kip Charter Schools were pioneers in education reform, creating opportunities for all children and creating a network of lifelong advocates for public education.
Lessons in Brand Building from Virgin Group
Virgin Group demonstrated the importance of storytelling and community engagement for building a successful brand. They harnessed the power of consumer advocacy and created unique and differentiated experiences for their customers.
Navigating Crises and Evolving Brands
During times of crisis, open and transparent communication is crucial. Maintaining robust internal culture and aligning internal communications with external messaging helps build trust and defuse potentially damaging situations. As businesses evolve, intentional brand communication and continuous collaboration with stakeholders ensure that brand narratives stay aligned with community needs.
Ryan sits down with Christine Choi, a founding member of Teach for America, former Head of Communications for Virgin Galactic, and current partner at M13.
Christine is a life-long learner with vast experience across an array of startups and global brands. She offers lessons on how to build teams, manage crises and make big moves - all while staying humble, kind and community-focused.
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